Dulles SHRM Logo Comprehensives

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Important Rules to Follow When Choosing a Logo Design

When ever you are choosing a logo design it is important to decide on the logo while it is in it's purest form; simple black and white. No color, no beveling, no gradients, no framing and no effects. Think of your logo as if you are seeing it on a poor quality black and white fax machine. The point here is that if your logo looks good, reads well and communicates your brand in black and white then 90% of the real work has been done. Any coloring or effects added afterward is easy; but just as important. See: What Makes a Great Logo Design!

Design 1 -
Upper and lower case mix of designed text typography reversed in oval element with iconic commercial jet in flight.
Design 2 -
Upper and lower case mix of designed text typography with iconic derivative of the US flag , designed to convey 'fluid motion' and 'patriotism'.
Design 3 -
Upper and lower case mixed designed text typography with iconic commercial jet in flight and motion trail element behind the jet.
Design 4 -
All upper case designed typography with centered iconic commercial jet in flight overlapping DULLES lettering.
Design 5 -
All upper case designed typography with front facing, centered iconic commercial jet.
Design 6-
All upper case bold and light designed typography with iconic commercial jet in flight with motion element to convey 'DULLES' as a pivotal hub for landing and departure.
Design 7 -
Upper and lower case mixed designed typography with swoosh element and iconic commercial jet in flight.
Design 8-
All upper case designed typography with iconic commercial jet in flight and 'faded' motion trail element added behind the jet.
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